Social media marketing: everybody’s talking about it. But is everybody doing it right? That’s a whole different ballgame. While having social media can be an enormous benefit to your brand, it can also be a hindrance. A lot of businesses don’t have the time or energy to properly invest in their social media campaigns. To
Do you know what your customers actually think about your company? Are you really listening to what they have to say? You’ve probably just said yes. The reality is you probably don’t. Not enough businesses take the time to carry out market research, which is as essential to your business as selling products or delivering
Do you often think about your customers and their needs? Is it a major part of how you run your business? You may think so, but it is in our experience that many businesses are out of touch with their customer base. And that’s a shame, because having a positive customer experience could help your
Every business should create a marketing strategy, no matter how small or big they are. After all, having a marketing strategy in place will help you understand your customers and it will ensure that everything you do has a result. We’ve seen far too many businesses ‘winging it’ and complaining when they don’t see the