Every business in the world owes its customers respect. Making your customers feel valued should be high in your priorities. After all, if your customers don’t feel wanted or respected, they won’t come back. Valued customers are your bread and butter. They are the individuals – yes, treat them as such – that will talk
Maybe you saw it in an online article. Maybe the word was bandied around in an agency meeting. But there’s no doubt in our minds that you’ve heard the phrase ‘content is king’ being used. It's a common phrase in the marketing world now. And that’s because content marketing is now at the heart of
Don’t rely on just your industry knowledge and expertise to run your business. ‘Guesstimates’ aren’t measurable, and they don’t help your business in the long-term. The only way to truly forecast your marketing potential is through market research. It may sound like a lot of work but in the long-term market research will benefit your
Getting your marketing strategy right is crucial to reaching potential customers. It should be both focused and targeted toward your key audiences. It may sound simple but we have come across many new businesses that make the same regular mistakes when starting out. And when you make marketing strategy mistakes, they can have a disastrous