CLIENT: East Kent College Group INDUSTRY: Education CHALLENGE: East Kent College Group play a leading role in developing the economic & social prosperity in their local communities through further and higher education opportunities. The college approached us to help them understand their student experience, and how it aligned with their brand. They wanted a better
When you launch a new business, the number one thing you need to understand before anything is your customers. You need to know what they need and want in their lives in order to choose the right products and services to offer. This is why you need marketing data. Marketing data is information that provides
You should be aiming to make your customer journey as simple, easy and effective as possible. A positive journey can result in customers returning to buy your products and services, and they may even share their experience with friends and family too. Think about the last time you ordered online, for instance. How was that