Running a Focus Group: Benefits, Limitations and Tips!

By |2018-09-21T12:28:35+01:00September 21st, 2018|Focus Groups|

Focus groups can play an important part in your market research. Alongside other research methods, such as one-on-one interviews and surveys, focus groups can be extremely beneficial to any business. Much like other forms of market research, a focus group can offer unique insight and viewpoints, and can play a role in getting a more