CLIENT: Interserve CHALLENGE: Interserve needed to attract over 5000 new learners onto their existing apprenticeship schemes by December 2015. To do this, they were looking out at creating a high energy and engaging learner attraction campaign to roll out across 5 regions. The challenge faced by Interserve was they had an inexperienced marketing team, and
CLIENT: Exemplas CHALLENGE: The challenge at Exemplas was to increase the conversion of learner leads into programme starts. When we were first approached by Exemplas the conversion percentage was only at 50%. Exemplas also wanted us to increase learner retention across a number of courses including Barbering, Motor Vehicle, Hairdressing, and Business Admin. In particular,
Apprenticeships marketing - Attracting, engaging and retaining learners is no mean feat. In this competitive landscape of flexible options for 16-24 year olds all mater of training providers, colleges and employers are looking to position themselves as offering something special and different to learners and their parents/families. So how do you go about marketing
If you own your own business / are responsible for marketing then this is for you… If you’re sat here wondering wtf to do when it comes to ‘marketing’ and what to post on social media, you’re not alone. Every day (well, most days!) I speak to business owners about they’re marketing challenges. They say
