Do you know what your customers actually think about your company? Are you really listening to what they have to say?
You’ve probably just said yes. The reality is you probably don’t. Not enough businesses take the time to carry out market research, which is as essential to your business as selling products or delivering services.
Knowing what your customers think will help you offer your customers what they need. And carrying out this sort of market research doesn’t need to be a massive undertaking – instead, try these simple tasks. They’ll give you a better understanding of your customers.
1. Look yourself up on Google
Simply go onto Google (or Bing) and find out what people are saying about you. You may find reviews or articles about your business that will give you more insight into how you’re perceived.
A good review is always comforting, but a bad review should be used as a learning curve. Be aware that you might not hear the things you want about your company but by accepting your shortfalls, you can then use them to better your business and move forward.
2. Read through your social media pages
Often businesses only use Facebook and Twitter pages to promote their products. But the reality is that these are social networks. People use these pages to share thoughts, exchange opinions, and even complain.
Going through your pages and taking time to read the comments or replies will help you grow. You can learn a lot about what your customer wants from your brand and where you may be missing the mark. And once you’ve done that, reply – customers are always happy to know you’re listening.
3. Ask your customers
Of course, there’s no better way to do market research about customers than actually speaking to them! Open up a dialogue with your customers and listen to what they have to say.
You can do this when they come into your shop, when you have them on the phone, or even by email. If you’re more ambitious, run a survey or focus group instead. What you’re doing is giving your customers a voice, and your business the knowledge it needs to succeed.