CLIENT: Interserve CHALLENGE: Interserve needed to attract over 5000 new learners onto their existing apprenticeship schemes by December 2015. To do this, they were looking out at creating a high energy and engaging learner attraction campaign to roll out across 5 regions. The challenge faced by Interserve was they had an inexperienced marketing team, and
CLIENT: Exemplas CHALLENGE: The challenge at Exemplas was to increase the conversion of learner leads into programme starts. When we were first approached by Exemplas the conversion percentage was only at 50%. Exemplas also wanted us to increase learner retention across a number of courses including Barbering, Motor Vehicle, Hairdressing, and Business Admin. In particular,
Focus groups can play an important part in your market research. Alongside other research methods, such as one-on-one interviews and surveys, focus groups can be extremely beneficial to any business. Much like other forms of market research, a focus group can offer unique insight and viewpoints, and can play a role in getting a more
Market research is extremely beneficial to any business. Whether you’re a school, healthcare provider or retailer, you should always rely on good market research when making decisions about your future operations. That said, there are many forms of research and there isn’t a ‘one size fits all’ solution. The type of research you commit to
Nothing beats a good story. A good story can draw you in. It can make you feel. It can make you laugh or cry. It can make your hairs stand on end. A good story can carry you along and pull you into a world that you never imagined. You may be mistaken to think
This week, we are taking a look at the learner journey and how, by you understanding it, it can have a massive benefit to education providers including schools, colleges and universities. First of all, what is the learner journey? The learner journey is every experience and process that a learner goes through during their experience
CLIENT: East Kent College Group INDUSTRY: Education CHALLENGE: East Kent College Group play a leading role in developing the economic & social prosperity in their local communities through further and higher education opportunities. The college approached us to help them understand their student experience, and how it aligned with their brand. They wanted a better
When you launch a new business, the number one thing you need to understand before anything is your customers. You need to know what they need and want in their lives in order to choose the right products and services to offer. This is why you need marketing data. Marketing data is information that provides
You should be aiming to make your customer journey as simple, easy and effective as possible. A positive journey can result in customers returning to buy your products and services, and they may even share their experience with friends and family too. Think about the last time you ordered online, for instance. How was that
Every business in the world owes its customers respect. Making your customers feel valued should be high in your priorities. After all, if your customers don’t feel wanted or respected, they won’t come back. Valued customers are your bread and butter. They are the individuals – yes, treat them as such – that will talk
