A lot of small businesses like yours prefer to use a boutique agency and it’s easy to see why.
After all, you’ve just launched a new business. We know all too well how much of a big step it is. Both exciting and frightening at the same time, it can be hard to know where to start when you’re an SME.
Your focus in the first few years is going to be all about keeping your costs low while making any possible margin that you can. That can be a massive challenge when faced with essential operational activity such as hiring employees, buying equipment, paying commercial rent, and marketing.
Yes, we said it – marketing. Even though you’re just launching your business, as an SME you still need to build a brand and make it resonate with your desired customer base.
Hiring a full-time marketing executive isn’t always the most cost-effective idea, but then again, you can’t quite afford a large agency to manage the workload either.
That’s why you may wish to consider the benefits a boutique agency can offer your small business. These include:
Affordability. Boutique agencies are usually aimed at smaller businesses that need ongoing support without the heavy costs. You won’t be met with the same bills that you would be presented with from a creative agency like McCann.
Personal investment. Smaller agencies have more time as a whole business to learn your brand and will be more interested in knowing your team inside out. A boutique agency is very likely to become personally invested in your brand and the success of your business.
Creativity. Boutique agencies are often run by creative individuals that haven’t been ground down by corporate requirements. If you’re looking for cutting edge ideas and outside-the-box branding, a boutique agency is one way to get ahead of the competition.
Expertise. Hiring a marketing executive or a freelancer to handle your marketing activity may sound easier, but then working with a boutique agency offers you the value of paying the same cost for a team of professionals that can work on your strategy.
Partnership. Most of all, working with a smaller creative agency is not a client – supplier experience. Instead, you will find it a partnership, where they become an extension of your own business.
At STITCH, we believe that our boutique agency really benefits SMEs looking for natural business growth. Our team of professionals offer the very best marketing strategy and delivery services in Cheshire. Contact us today to discuss how we can work together to make your business grow!