Focus groups can play an important part in your market research. Alongside other research methods, such as one-on-one interviews and surveys, focus groups can be extremely beneficial to any business. Much like other forms of market research, a focus group can offer unique insight and viewpoints, and can play a role in getting a more
When you launch a new business, the number one thing you need to understand before anything is your customers. You need to know what they need and want in their lives in order to choose the right products and services to offer. This is why you need marketing data. Marketing data is information that provides
We help businesses, education providers and the public sector to better understand their real customer, employee or learner experience. We use research insight mixed with big, creative thinking for ideas to create projects, workstreams and new products & services to better attract, engage or retain their audiences. If you're interested and want to find
Did you know we run Customer Experience Training? We're working with Central & Cecil, a large housing association in London to help their Resident Engagement Team and Resident Managers better identify, understand and seek to improve their resident journey from the moment they sign up, to when they move in! The 5 day training programme
From focus groups to friendships, how digging deep and sharing has opened up opportunities for those in need. During our most recent focus group we got something a bit special from it. It contributed to a heartfelt exchange of glances between the STITCH team as we witnessed a random act of kindness between our participants.