Learner Journey

Brand Promise and the Learner Experience

By |2019-07-16T12:45:25+00:00July 16th, 2019|Learner Journey, Marketing|

  Marketing creates the imagery, the adverts and the 'look' of your College. Admissions and recruitment interview and onboard learners and then, that's in, they're in. Over a few weeks, the hype of day 1 and the start of term has died down and learners and staff are settling into normal College life. Then, you

Social Media as a Learning Tool

By |2019-03-22T10:35:40+00:00March 22nd, 2019|Learner Journey|

We all know social media plays a massive part in modern culture and our day-to-day lives. We use it catch up with friends, follow our favourite bands, and even to shop. Social media offers versatility and flexibility in how we communicate with others, so with that in mind, why shouldn’t it also be used as

CASE STUDY: Interserve

By |2019-01-25T16:12:35+00:00January 25th, 2019|Learner Journey|

CLIENT: Interserve CHALLENGE: Interserve needed to attract over 5000 new learners onto their existing apprenticeship schemes by December 2015. To do this, they were looking out at creating a high energy and engaging learner attraction campaign to roll out across 5 regions. The challenge faced by Interserve was they had an inexperienced marketing team, and

CASE STUDY: Exemplas

By |2019-01-25T16:15:34+00:00January 24th, 2019|Learner Journey, Research|

CLIENT: Exemplas CHALLENGE: The challenge at Exemplas was to increase the conversion of learner leads into programme starts. When we were first approached by Exemplas the conversion percentage was only at 50%. Exemplas also wanted us to increase learner retention across a number of courses including Barbering, Motor Vehicle, Hairdressing, and Business Admin. In particular,

Apprenticeships Marketing Strategy

By |2019-01-23T14:32:02+00:00January 23rd, 2019|Learner Journey, Marketing|

Apprenticeships marketing - Attracting, engaging and retaining learners is no mean feat. In this competitive landscape of flexible options for 16-24 year olds all mater of training providers, colleges and employers are looking to position themselves as offering something special and different to learners and their parents/families.   So how do you go about marketing

Understanding the Learner Journey

By |2019-01-22T14:35:00+00:00August 1st, 2018|Learner Journey, Marketing, Uncategorised|

This week, we are taking a look at the learner journey and how, by you understanding it, it can have a massive benefit to education providers including schools, colleges and universities. First of all, what is the learner journey? The learner journey is every experience and process that a learner goes through during their experience

Apprenticeships: Young Learners & Mental Health

By |2017-07-27T21:08:14+00:00July 27th, 2017|Learner Journey, Mental Health, Uncategorised, Video, Young People|

I was honoured and proud to speak at the 2017 Apprenticeships Equality & Diversity Conference in Coventry on 13th July this year. The jam packed day included speakers from across the UK covering subjects of Apprenticeships, diversity, equality and we heard different perspectives from employers, training providers and learners themselves. I took to the stage

Insight + Ideas = Impact

By |2017-07-14T09:14:36+00:00July 14th, 2017|Customer Journey, Employee Experience, Focus Groups, Learner Journey, Research, Uncategorised|

  We help businesses, education providers and the public sector to better understand their real customer, employee or learner experience. We use research insight mixed with big, creative thinking for ideas to create projects, workstreams and new products & services to better attract, engage or retain their audiences. If you're interested and want to find