Brand Promise and the Learner Experience

By |2019-07-16T12:45:25+01:00July 16th, 2019|Learner Journey, Marketing|

  Marketing creates the imagery, the adverts and the 'look' of your College. Admissions and recruitment interview and onboard learners and then, that's in, they're in. Over a few weeks, the hype of day 1 and the start of term has died down and learners and staff are settling into normal College life. Then, you

Apprenticeships Marketing Strategy

By |2019-01-23T14:32:02+01:00January 23rd, 2019|Learner Journey, Marketing|

Apprenticeships marketing - Attracting, engaging and retaining learners is no mean feat. In this competitive landscape of flexible options for 16-24 year olds all mater of training providers, colleges and employers are looking to position themselves as offering something special and different to learners and their parents/families.   So how do you go about marketing

Digging out little nuggets – the importance of research

By |2019-01-15T10:10:20+01:00January 15th, 2019|Customer Journey, Marketing, Research|

If you own your own business / are responsible for marketing then this is for you… If you’re sat here wondering wtf to do when it comes to ‘marketing’ and what to post on social media, you’re not alone. Every day (well, most days!) I speak to business owners about they’re marketing challenges. They say

Understanding the Learner Journey

By |2019-01-22T14:35:00+01:00August 1st, 2018|Learner Journey, Marketing, Uncategorised|

This week, we are taking a look at the learner journey and how, by you understanding it, it can have a massive benefit to education providers including schools, colleges and universities. First of all, what is the learner journey? The learner journey is every experience and process that a learner goes through during their experience

5 Reasons Market Research Should Power Your Business!

By |2018-07-09T15:17:47+01:00June 13th, 2018|Marketing, Research|

Don’t rely on just your industry knowledge and expertise to run your business. ‘Guesstimates’ aren’t measurable, and they don’t help your business in the long-term. The only way to truly forecast your marketing potential is through market research. It may sound like a lot of work but in the long-term market research will benefit your

Marketing Strategy Mistakes To Avoid!

By |2018-07-09T15:17:59+01:00June 6th, 2018|Marketing, Research|

Getting your marketing strategy right is crucial to reaching potential customers. It should be both focused and targeted toward your key audiences. It may sound simple but we have come across many new businesses that make the same regular mistakes when starting out. And when you make marketing strategy mistakes, they can have a disastrous

3 Simple Market Research Tasks Anyone Can Do!

By |2018-07-09T15:18:27+01:00May 16th, 2018|Marketing, Research|

Do you know what your customers actually think about your company? Are you really listening to what they have to say? You’ve probably just said yes. The reality is you probably don’t. Not enough businesses take the time to carry out market research, which is as essential to your business as selling products or delivering