CASE STUDY: Exemplas

By |2019-01-25T16:15:34+01:00January 24th, 2019|Learner Journey, Research|

CLIENT: Exemplas CHALLENGE: The challenge at Exemplas was to increase the conversion of learner leads into programme starts. When we were first approached by Exemplas the conversion percentage was only at 50%. Exemplas also wanted us to increase learner retention across a number of courses including Barbering, Motor Vehicle, Hairdressing, and Business Admin. In particular,

Digging out little nuggets – the importance of research

By |2019-01-15T10:10:20+01:00January 15th, 2019|Customer Journey, Marketing, Research|

If you own your own business / are responsible for marketing then this is for you… If you’re sat here wondering wtf to do when it comes to ‘marketing’ and what to post on social media, you’re not alone. Every day (well, most days!) I speak to business owners about they’re marketing challenges. They say

5 Reasons Market Research Should Power Your Business!

By |2018-07-09T15:17:47+01:00June 13th, 2018|Marketing, Research|

Don’t rely on just your industry knowledge and expertise to run your business. ‘Guesstimates’ aren’t measurable, and they don’t help your business in the long-term. The only way to truly forecast your marketing potential is through market research. It may sound like a lot of work but in the long-term market research will benefit your

Marketing Strategy Mistakes To Avoid!

By |2018-07-09T15:17:59+01:00June 6th, 2018|Marketing, Research|

Getting your marketing strategy right is crucial to reaching potential customers. It should be both focused and targeted toward your key audiences. It may sound simple but we have come across many new businesses that make the same regular mistakes when starting out. And when you make marketing strategy mistakes, they can have a disastrous

3 Simple Market Research Tasks Anyone Can Do!

By |2018-07-09T15:18:27+01:00May 16th, 2018|Marketing, Research|

Do you know what your customers actually think about your company? Are you really listening to what they have to say? You’ve probably just said yes. The reality is you probably don’t. Not enough businesses take the time to carry out market research, which is as essential to your business as selling products or delivering

5 Must Haves When You Create A Marketing Strategy

By |2018-07-09T15:18:52+01:00May 4th, 2018|Marketing, Research|

Every business should create a marketing strategy, no matter how small or big they are. After all, having a marketing strategy in place will help you understand your customers and it will ensure that everything you do has a result. We’ve seen far too many businesses ‘winging it’ and complaining when they don’t see the

When you think of Marketing, what is it?

By |2017-09-17T15:59:32+01:00September 17th, 2017|Marketing, Research|

I find myself being asked more and more, why do you say you do marketing, when we haven't done anything in social media yet? It continually reminds me the scope and variability that marketing has. See in my experience, there are two types of marketeers - those who think big first, and those who lean

Bored of being boring? We have an idea…

By |2017-08-02T14:02:36+01:00August 2nd, 2017|Research|

    If you find yourself stuck in a rut when it comes to idea generation, creativity and overall fun and ideas in the workplace or you're sick of asking your team "hey guys ok whose got some ideas" whilst you're stood infront of a flip chart like a lemon begging people to speak... then