CASE STUDY: Interserve

By |2019-01-25T16:12:35+00:00January 25th, 2019|Learner Journey|

CLIENT: Interserve CHALLENGE: Interserve needed to attract over 5000 new learners onto their existing apprenticeship schemes by December 2015. To do this, they were looking out at creating a high energy and engaging learner attraction campaign to roll out across 5 regions. The challenge faced by Interserve was they had an inexperienced marketing team, and

CASE STUDY: Exemplas

By |2019-01-25T16:15:34+00:00January 24th, 2019|Learner Journey, Research|

CLIENT: Exemplas CHALLENGE: The challenge at Exemplas was to increase the conversion of learner leads into programme starts. When we were first approached by Exemplas the conversion percentage was only at 50%. Exemplas also wanted us to increase learner retention across a number of courses including Barbering, Motor Vehicle, Hairdressing, and Business Admin. In particular,

Apprenticeships Marketing Strategy

By |2019-01-23T14:32:02+00:00January 23rd, 2019|Learner Journey, Marketing|

Apprenticeships marketing - Attracting, engaging and retaining learners is no mean feat. In this competitive landscape of flexible options for 16-24 year olds all mater of training providers, colleges and employers are looking to position themselves as offering something special and different to learners and their parents/families.   So how do you go about marketing

Digging out little nuggets – the importance of research

By |2019-01-15T10:10:20+00:00January 15th, 2019|Customer Journey, Marketing, Research|

If you own your own business / are responsible for marketing then this is for you… If you’re sat here wondering wtf to do when it comes to ‘marketing’ and what to post on social media, you’re not alone. Every day (well, most days!) I speak to business owners about they’re marketing challenges. They say

Running a Focus Group: Benefits, Limitations and Tips!

By |2018-09-21T12:28:35+00:00September 21st, 2018|Focus Groups|

Focus groups can play an important part in your market research. Alongside other research methods, such as one-on-one interviews and surveys, focus groups can be extremely beneficial to any business. Much like other forms of market research, a focus group can offer unique insight and viewpoints, and can play a role in getting a more

An Introduction to Market Research

By |2018-08-16T05:53:33+00:00August 16th, 2018|Uncategorised|

Market research is extremely beneficial to any business. Whether you’re a school, healthcare provider or retailer, you should always rely on good market research when making decisions about your future operations. That said, there are many forms of research and there isn’t a ‘one size fits all’ solution. The type of research you commit to

The Power of Storytelling in Marketing

By |2018-08-09T12:08:33+00:00August 9th, 2018|Uncategorised|

Nothing beats a good story. A good story can draw you in. It can make you feel. It can make you laugh or cry. It can make your hairs stand on end. A good story can carry you along and pull you into a world that you never imagined. You may be mistaken to think

Understanding the Learner Journey

By |2019-01-22T14:35:00+00:00August 1st, 2018|Learner Journey, Marketing, Uncategorised|

This week, we are taking a look at the learner journey and how, by you understanding it, it can have a massive benefit to education providers including schools, colleges and universities. First of all, what is the learner journey? The learner journey is every experience and process that a learner goes through during their experience

CASE STUDIES: East Kent College Group

By |2018-07-19T12:39:17+00:00July 19th, 2018|Uncategorised|

CLIENT: East Kent College Group INDUSTRY: Education CHALLENGE: East Kent College Group play a leading role in developing the economic & social prosperity in their local communities through further and higher education opportunities. The college approached us to help them understand their student experience, and how it aligned with their brand. They wanted a better