Brand Promise and the Learner Experience

By |2019-07-16T12:45:25+00:00July 16th, 2019|Learner Journey, Marketing|

  Marketing creates the imagery, the adverts and the 'look' of your College. Admissions and recruitment interview and onboard learners and then, that's in, they're in. Over a few weeks, the hype of day 1 and the start of term has died down and learners and staff are settling into normal College life. Then, you

Association of Colleges – Keynote Speaker

By |2019-06-06T20:02:02+00:00June 6th, 2019|Uncategorised|

  We are so excited to share with you that STITCH Director Kate Carney has been asked to be a keynote speaker at an AOC Leadership event in London later in 2019. Speaking on The Learner Voice, the importance of a College brand and critically, understanding how this brand is delivered on in reality, Kate

Social Media as a Learning Tool

By |2019-03-22T10:35:40+00:00March 22nd, 2019|Learner Journey|

We all know social media plays a massive part in modern culture and our day-to-day lives. We use it catch up with friends, follow our favourite bands, and even to shop. Social media offers versatility and flexibility in how we communicate with others, so with that in mind, why shouldn’t it also be used as

CASE STUDY: Interserve

By |2019-01-25T16:12:35+00:00January 25th, 2019|Learner Journey|

CLIENT: Interserve CHALLENGE: Interserve needed to attract over 5000 new learners onto their existing apprenticeship schemes by December 2015. To do this, they were looking out at creating a high energy and engaging learner attraction campaign to roll out across 5 regions. The challenge faced by Interserve was they had an inexperienced marketing team, and

CASE STUDY: Exemplas

By |2019-01-25T16:15:34+00:00January 24th, 2019|Learner Journey, Research|

CLIENT: Exemplas CHALLENGE: The challenge at Exemplas was to increase the conversion of learner leads into programme starts. When we were first approached by Exemplas the conversion percentage was only at 50%. Exemplas also wanted us to increase learner retention across a number of courses including Barbering, Motor Vehicle, Hairdressing, and Business Admin. In particular,

Apprenticeships Marketing Strategy

By |2019-01-23T14:32:02+00:00January 23rd, 2019|Learner Journey, Marketing|

Apprenticeships marketing - Attracting, engaging and retaining learners is no mean feat. In this competitive landscape of flexible options for 16-24 year olds all mater of training providers, colleges and employers are looking to position themselves as offering something special and different to learners and their parents/families.   So how do you go about marketing

Digging out little nuggets – the importance of research

By |2019-01-15T10:10:20+00:00January 15th, 2019|Customer Journey, Marketing, Research|

If you own your own business / are responsible for marketing then this is for you… If you’re sat here wondering wtf to do when it comes to ‘marketing’ and what to post on social media, you’re not alone. Every day (well, most days!) I speak to business owners about they’re marketing challenges. They say

Running a Focus Group: Benefits, Limitations and Tips!

By |2018-09-21T12:28:35+00:00September 21st, 2018|Focus Groups|

Focus groups can play an important part in your market research. Alongside other research methods, such as one-on-one interviews and surveys, focus groups can be extremely beneficial to any business. Much like other forms of market research, a focus group can offer unique insight and viewpoints, and can play a role in getting a more

An Introduction to Market Research

By |2018-08-16T05:53:33+00:00August 16th, 2018|Uncategorised|

Market research is extremely beneficial to any business. Whether you’re a school, healthcare provider or retailer, you should always rely on good market research when making decisions about your future operations. That said, there are many forms of research and there isn’t a ‘one size fits all’ solution. The type of research you commit to

The Power of Storytelling in Marketing

By |2018-08-09T12:08:33+00:00August 9th, 2018|Uncategorised|

Nothing beats a good story. A good story can draw you in. It can make you feel. It can make you laugh or cry. It can make your hairs stand on end. A good story can carry you along and pull you into a world that you never imagined. You may be mistaken to think