This week, we are taking a look at the learner journey and how, by you understanding it, it can have a massive benefit to education providers including schools, colleges and universities. First of all, what is the learner journey? The learner journey is every experience and process that a learner goes through during their experience
CLIENT: East Kent College Group INDUSTRY: Education CHALLENGE: East Kent College Group play a leading role in developing the economic & social prosperity in their local communities through further and higher education opportunities. The college approached us to help them understand their student experience, and how it aligned with their brand. They wanted a better
When you launch a new business, the number one thing you need to understand before anything is your customers. You need to know what they need and want in their lives in order to choose the right products and services to offer. This is why you need marketing data. Marketing data is information that provides
You should be aiming to make your customer journey as simple, easy and effective as possible. A positive journey can result in customers returning to buy your products and services, and they may even share their experience with friends and family too. Think about the last time you ordered online, for instance. How was that
Every business in the world owes its customers respect. Making your customers feel valued should be high in your priorities. After all, if your customers don’t feel wanted or respected, they won’t come back. Valued customers are your bread and butter. They are the individuals – yes, treat them as such – that will talk
Maybe you saw it in an online article. Maybe the word was bandied around in an agency meeting. But there’s no doubt in our minds that you’ve heard the phrase ‘content is king’ being used. It's a common phrase in the marketing world now. And that’s because content marketing is now at the heart of
Don’t rely on just your industry knowledge and expertise to run your business. ‘Guesstimates’ aren’t measurable, and they don’t help your business in the long-term. The only way to truly forecast your marketing potential is through market research. It may sound like a lot of work but in the long-term market research will benefit your
Getting your marketing strategy right is crucial to reaching potential customers. It should be both focused and targeted toward your key audiences. It may sound simple but we have come across many new businesses that make the same regular mistakes when starting out. And when you make marketing strategy mistakes, they can have a disastrous
Social media marketing: everybody’s talking about it. But is everybody doing it right? That’s a whole different ballgame. While having social media can be an enormous benefit to your brand, it can also be a hindrance. A lot of businesses don’t have the time or energy to properly invest in their social media campaigns. To
Do you know what your customers actually think about your company? Are you really listening to what they have to say? You’ve probably just said yes. The reality is you probably don’t. Not enough businesses take the time to carry out market research, which is as essential to your business as selling products or delivering
