Social media marketing: everybody’s talking about it. But is everybody doing it right? That’s a whole different ballgame.
While having social media can be an enormous benefit to your brand, it can also be a hindrance. A lot of businesses don’t have the time or energy to properly invest in their social media campaigns.
To help you decide whether your social media marketing strategy is working, ask yourself these questions:
Have you set up goals and are you achieving them?
Your goal could be that you want more followers on Twitter, or that you want a Facebook post to be shared x-amount of times. Measuring them using Facebook Insights or Tweetdeck will help you realise if you are hitting the mark, or if your social media is falling flat.
Are people actually responding to your posts?
Every post is a chance to reach your customer base. You want them to react to what you are saying either by liking, sharing, or commenting on your content. If they’re not responding, you may want to rethink the time that you are spending on social media.
Did any of your posts end up in a conversation?
The keyword is social. You’re putting posts online in order to create a dialogue between your business and your core audience – the customer. If you can’t strike up a rapport through Twitter or Facebook, your social presence has little relevance or point.
Does social media offer something different from your other marketing tactics?
If it’s just a rehash of your website content or an advertising billboard for your products, you’re wasting your time. Social media needs to be treated as its own entity, one that (as we mentioned before) focuses on creating conversations.